Privacy Policy

1. Introduction

Welcome to USFBulls.com (“we,” “us,” or “our”). USFBulls.com is an independently operated sports news aggregation website dedicated to University of South Florida athletics. We are not affiliated with, sponsored by, or endorsed by the University of South Florida or USF Athletics.

This Privacy Policy explains what information is collected when you visit our website, how that information is used, and the choices available to you. By using USFBulls.com, you agree to the practices described in this policy.

2. Information We Collect

USFBulls.com does not require you to create an account, register, or provide any personal information to use our site. We do not collect names, email addresses, passwords, or any other personally identifiable information directly.

However, certain information may be collected automatically when you visit our site:

2.1 Automatically Collected Data

• Usage Data: Pages viewed, time spent on pages, referring URL, click interactions, and navigation patterns.
• Device & Browser Information: Browser type and version, operating system, screen resolution, device type (mobile, tablet, desktop), and language preference.
• IP Address: Your IP address may be logged by our hosting infrastructure and analytics services. This data is used in aggregate form and is not used to personally identify individual visitors.

2.2 Cookies & Similar Technologies

We and our third-party partners may use cookies, web beacons, pixels, and similar tracking technologies to:

• Understand site traffic and usage patterns through analytics.
• Remember your display preferences (e.g., light/dark theme selection).
• Enable affiliate link tracking and attribution through our commerce partners.
• Serve relevant advertisements and measure ad performance.

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain functionality on the site, such as theme persistence.

3. How We Use Information

Any information collected is used for the following purposes:

• Site Operations: To maintain, improve, and optimize the performance and user experience of USFBulls.com.
• Analytics: To understand how visitors interact with our content, which articles and sports categories are most popular, and to identify technical issues.
• Affiliate Commerce: To track referrals to our affiliate partners (including StubHub and Fanatics) so that we may receive commissions on qualifying purchases. This tracking is handled by our affiliate partners’ own systems.
• Advertising: To display relevant sponsored content and measure the effectiveness of advertising placements on the site.

4. Third-Party Services & Affiliate Partners

USFBulls.com integrates with and links to third-party services. When you click on affiliate links or interact with embedded third-party content, those services may collect information according to their own privacy policies. Our key partners include:

We encourage you to review the privacy policies of any third-party service before providing them with personal information or completing a transaction.

5. Data Sharing & Disclosure

We do not sell, rent, or trade any visitor information to third parties. Information may be shared only in the following limited circumstances:

• Affiliate Partners: Aggregate, non-personally-identifiable referral data is shared with affiliate partners for commission tracking purposes.
• Service Providers: We may share anonymized usage data with hosting, analytics, and infrastructure providers who assist in operating the site.
• Legal Requirements: We may disclose information if required to do so by law, regulation, legal process, or governmental request.

6. Data Retention

Since we do not collect personally identifiable information directly, there is no personal data to retain or delete. Automatically collected analytics data (such as aggregated traffic logs) is retained for a reasonable period necessary to fulfill the purposes outlined in this policy and is then purged or anonymized.

7. Children’s Privacy

USFBulls.com is a general-audience sports news website and is not directed at children under the age of 13. We do not knowingly collect any personal information from children. If you believe that a child has provided information through our site, please contact us so we can take appropriate action.

8. Your Choices & Rights

• Cookies: You may disable or manage cookies through your browser’s settings. Note that disabling cookies may affect certain site features.
• Opt-Out of Analytics: Many analytics providers offer browser plugins or settings to opt out of data collection (e.g., the Google Analytics Opt-Out Browser Add-on).
• Do Not Track: Some browsers offer a “Do Not Track” feature. We currently do not respond to Do Not Track signals, but we do not engage in cross-site personal tracking.

If you are a resident of California, the European Economic Area, the United Kingdom, or another jurisdiction with applicable data protection laws, you may have additional rights under those laws. Please contact us for any privacy-related requests.

9. Security

We take reasonable measures to protect any information processed through the site, including using HTTPS encryption for data in transit. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to us at: